Colors are Nature's way of smiling.

"Mother nature’s bountiful herbs, leaves, flowers, roots and barks of trees are essentially the key contributors of color to our world. For centuries, the ayurvedic traditions have successfully harnessed a wide range of hues from herbal blends that also provide therapeutic benefits on to clothing. This unique process called “Ayur Vastram” (ayur - life and vastram - clothing) is a branch of Ayurveda, the ancient Indian system of health care.

The mellow, soothing colors on our ayuray products like our yoga mats, towels etc. are created using these ayurvedic traditions. Our artisans have mastered the art of blending various herbs into a herbal concoction (Kashayam). The yarns are prepared and dyed in this broth using a Vedic process to harness the natural hues and therapeutic properties. The roots, flowers, leaves, seeds and barks are the essential ingredients and no other synthetic materials are used to pre-condition or dye the yarn, thereby ensuring the purity and healing nature of these herbs.

Yes synthetic dye application is widespread including on natural fibers like cotton because their industrial production is easy, they present standard properties and quality compared to natural dyes. Nature on the other hand provides substances that have natural variation in quantity and quality, which is quite challenging to harness.

The pristine environment, ingredients used and the knowledge that our artisans have acquired over centuries using traditions and family knowledge are at play in bringing the goodness of nature closer to you.

We believe that wrapping our skin with natural goodness is much better than with the toxins used in synthetic products. We are also conscious of the positive impacts the ayurvedic dyeing to our partner eco-system. The tribals who collect these herbs get a livelihood, the dye house staff are not exposed to harmful chemicals during the dyeing process (in fact they are exposed to the goodness of these herbs) and finally impact on our planet by not producing and harmful effluents that contaminate the rivers and water resources.

Here are few herbs that we regularly use to harness the colors and wellness :"


Wild Tulsi / Holy Basil

Wild Tulsi / Holy Basil Tulsi is also known by many other names that reflect the exalted position it holds in Ayurvedic medicine. Holy Basil, Queen of Herbs, the Elixir of Life and the Mother Medicine of Nature are some of the monikers given to it. Tulsi is rich in antioxidants and other nutrients. Tulsi is a known antiseptic, anti-fungal, anti-bacterial and anti-viral which make it effective in fighting infections. Tulsi is the primary ingredient in providing the green color to our Earthy/Bhumi yoga mat that helps you to stay secure, stable and grounded.


Raktha Chandan / Red Sandalwood

Red Sandalwood is known for a variety of medical uses such as fluid retention, treating digestive tract problems, purification of blood and treatment of coughs. Red Sandalwood Powder which is also known as Raktha Chandana Powder has been used in Ayurvedic medicine as an antiseptic, skin conditioner, wound-healing agent and as an anti-acne treatment Red Sandalwood is the primary ingredient in providing the mellow red tinge to our Fire/Agni yoga mat that makes you feel alive, have the self-esteem and vigor to take action.


Neelini / True Indigo herb

Indigofera tinctoria (Neelini Herb or True Indigo) is a plant species from the Fabaceae family that was and still is one of the natural sources for indigo dye. Aside from being a dye source, Neelini is known for its use to treat spleen and liver disorders, fever, gray hair, rheumatoid arthritis, and other ailments. In Ayurveda, this herb is used mainly as an antidote or as an anti-venom. Neelini is the primary ingredient in providing the blue hue to our Water/Jal yoga mat that makes you feel balanced, creative and receptive to change. Like the great oceans and its tides, it allows you to be in the flow.



Vembadam is known for its effective cure for body ache, bunion, and colic. The bark is used for skin diseases as it has anti-allergic properties. The root bark is used to treat flatulence and it promotes wellness of the gastrointestinal tract. Vembadam is also known for its use in the healing of cuts and wounds. Vembadam is the primary ingredient in providing the grey shade to our Air/Vayu yoga mat that allows you to be empathetic, compassionate and have a feeling of content.


Haldi / Turmeric

Among all the medicinal plants, few possess the therapeutic qualities that Turmeric provides. This versatile herb/root has been in use for many centuries in various ayurvedic formulations that can be taken internally or applied externally to treat a myriad of diseases and ailments.  The most well known medicinal action of turmeric is its use as a powerful anti-inflammatory and antioxidant. In India, no delicious curry is complete without turmeric. It is known to promote digestion, wellness of brain, nervous and immune system. Brides use turmeric paste as a face mask to reduce acne and calm the skin. It is one of the ingredients used to give a tinge of yellow in our products.


Aloe Vera

Aloe Vera has been one of the most important plants used in folk medicine. The Egyptians referred to aloe as the "plant of immortality“. The healing benefits of aloe were recognized in the ancient Indian, Chinese, Greek, and Roman civilizations. It is traditionally used to heal wounds, relieve itching and swelling, and is known for its anti-inflammatory and antibacterial properties. Aloe Vera is one of the key ingredients that we use as part of our natural bleaching process, producing an off white hue on our yarns.



Azadirachta indica commonly known as "Neem", "Nimtree" and "Indian Lilac" belongs to Meliaceae botanical family and being abundantly available. All parts of the neem tree are used in Ayurveda to treat a variety of inflammations, infections, skin and dental disorders. It is also known for its anti-cancer and anti-bacterial properties. Being bountiful in terms of its availability, traditionally the neem tree is used in various festivals, ceremonies in rural India. Before the advent of toothpaste and body scrubs, dental hygiene was taken care by the barks and leaves of this versatile tree. Parts of this tree are used to harness to light gray hues.